Safe, sustainable and healthy destination
The Valencia Conference Centre recently hosted a hybrid event —face-to-face and online— for Valencia’s tourism industry stakeholders. The event underlined the joint efforts of the public and private sectors to showcase the city as a safe, sustainable and healthy destination, and pointed to them as the keys to reactivating tourism in general, and MICE tourism, in particular. During the event, the Conference Centre was awarded the Sustainable Tourism Smart Label and AENOR certification for its carbon footprint.
The conference was opened by the Deputy Mayor of Valencia, Sandra Gómez, the Councillor for Tourism, Emiliano Garcia, and the Regional Secretary for Tourism, Francesc Colomer, and was also the scenario for the first Sustainable Tourism Smart Label to be awarded to a tourist organisation,
After the presentation of both awards, a round table of experts with extensive experience in the organisation of events linked to the city of Valencia was held. The personalities participating in the debate included Jose Mª Bonmatí, the Director of AECOC; Rafael Espartero García, Secretary of the UGT Confederal Organisation; Corinna Heilmann, the representative of World Design Capital Valencia 2022; and Paco Borao, from the Sociedad Deportiva Correcaminos/Trinidad Alfonso Valencia Marathon EDP, who together analysed the trends and challenges faced by companies and cities in the organisation of events. The round table was moderated by Eric Mottard, CEO of Grupo Eventoplus.
Carbon neutral destination
After Valencia became the first city in the world to calculate and certify the carbon footprint of its tourist activities, the second phase of the project promoted by Visit Valencia and Global Omnium to transform the city into a carbon-neutral destination is already underway. Thus, during the month of February, the carbon footprint of the Conference Centre was calculated and verified by AENOR, making it the first tourist facility to undergo this type of assessment.
In addition, together with the AENOR certification, the Sustainable Tourism Smart Label was presented. This aims to be the first of a network of smart devices located in tourist venues which provide real-time data on the health, safety and sustainability of each facility. Data is collected with such detail that the impact of every activity, event and congress hosted by a venue can be measured.
These smart labels have a built-in chip that collects the information and transmits it to the general public via a mobile application. Thanks to this technology, developed by Global Omnium and Vestigia, the efforts made by tourism companies in terms of sustainability and mitigating climate change can be truthfully communicated, the data can be certified and plans can be designed to reduce and offset their carbon footprint.