The event attracted over 160 guests from mainly Europe, but also Mexico and the USA. The main goal of all partners has been to facilitate the interest of meeting planners in Warsaw and to raise awareness of the city as an attractive and professional destination.
Warsaw remains the country’s largest draw for investors, attracting more than any other Polish city between 2014 and 2018. The capital welcomed 262 FDI projects, followed by Kraków (95) and Wrocław (91). Warsaw has seen an upswing in the number of investments in sales, marketing and support and business services operations, with 22 such investments in 2014 almost doubling to 43 in 2018.
Contributing to its success in the ranking, Warsaw performed strongly in the Economic Potential, Human Capital and Lifestyle, Connectivity and Business Friendliness categories. The capital has the highest number of higher education institutions of all Polish cities and boasts the highest number of students studying a foreign language. This makes the city ideal for shared services operations, as UK law firm Dentons confirmed when its Warsaw business services centre opened in 2016. The company attributed its investment decision to the city’s “mature shared services market” and the “multi-lingual business services workforce Warsaw is renowned for”.
Learn more about Warsaw Convention Bureau here.
