LAUNCHING A NEW RESEARCH STUDY
PCMA, the world’s leading business events association, and AC Forum, Europe’s only networking platform established exclusively for and by associations, have partnered together to launch a new research study, set to start in April 2021 and funded by PCMA Foundation.
The study, “Digital Events Outlook: Insights, Behaviours, Best Practices,” will provide valuable and actionable insights for businesses and organisations engaging audiences and customers in digital, hybrid and omnichannel events.
“AC Forum is delighted to partner with PCMA to bring together the knowledge and insights from our association communities who transitioned to deliver digital events in 2020. Last year, many of our associations were delivering digital congresses with limited data to inform planning, when previously we prided ourselves on using data and insights to inform decisions. With 2020 behind us, we have the opportunity to learn from these experiences and our participants’ behaviours to help inform future planning. Through this strategic partnership we will be bringing collaborative benefits to the wider community by sharing the insights gained,” said Tracy Bury, AC Forum President.
Article by PCMA