INSPIRING FUTURE TRAVEL AND EVENTS
The UK as a visitor destination will be in the global media spotlight with the G7 Summit in Cornwall fast approaching and VisitBritain is taking the opportunity to inspire future travel and events.
The G7 countries and those invited as guests include some of the UK’s largest and most valuable inbound visitor markets, giving the national tourism agency a valuable chance to promote ‘destination Britain.’
The G7 Summit comes as VisitBritain’s latest forecasts show a slow recovery for inbound tourism and events with overseas visitor spending this year in the UK of £6.2 billion, less than a quarter of the £28.4 billion in 2019.
Last year alone saw a more than £24 billion loss to the UK economy in overseas visitor spending.
VisitBritain has been tracking visitor sentiment throughout the pandemic with its latest research indicating strong pent-up demand for international travel in the next 12 months, and Britain high on the wish list for potential delegates.
Protocols on hygiene and safety are among the top assurances travellers said would boost their confidence in taking a trip abroad. VisitBritain’s ‘We’re Good to Go’ industry-standard alongside the World Travel & Tourism Council’s global ‘Safe Travels’ stamp is reassuring visitors that UK tourism businesses, attractions and destinations have clear processes in place to welcome them back safely as travel restrictions can be lifted.
It also comes as VisitBritain sets out its priorities for the year ahead to aid the recovery of both domestic and international tourism, including rebuilding a more resilient, sustainable and accessible industry with its efforts also focused on ensuring tourism is delivering on the UK Government’s commitments on climate change.
Tourism and events are critical industries for the UK, usually worth £127 billion a year to the economy and VisitBritain continues to work with the UK Government, as it sets out its recovery plan and ambitions for tourism, and across the industry to cement the recovery and the future of one of the country’s greatest industries.
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