Untouched by Light sparkling wine by Radgonske Gorice takes a bronze for rebranding
The first day of this year’s Cannes Lions Festival brought the first awards. Bruketa&Žinić&Grey Agency won a Bronze Lion for Untouched by Light – their rebranding of the sparkling wine by Radgonske Gorice. It is the highest possible acclaim in the world of marketing communications earned by this project.
The Cannes Lion came as the icing on the cake after the awards such as Art Director’s Club New York Best of Discipline, Red Dot, Brand Impact Award and IdejaX Grand Prix which crowned the collaboration between the Croatian agency and the Slovenian client.
The product has been covered by the media worldwide, sparking an interest among international distributers, because of which, despite the pandemic, this winery’s product is now featured in places like Casamona in St. Moritz and high-end stores in China.
Cannes Lions is the largest global creative communications competition, which received more than 29 000 applications this year only. The Cannes Lion is considered the most prestigious award in the industry.