The bid led by Melbourne Convention Bureau (MCB) in partnership with Australian Psychological Society (APS) and with support from the Victorian Government, will see over 5,000 delegates from around the world attend a six-day program held at the Melbourne Convention and Exhibition Centre.
It is anticipated this hero event will deliver in excess of $39.2 million economic contributions to the local economy.
Under the unique circumstances presented by the COVID-19 pandemic, MCB leveraged a powerful and innovative suite of virtual and digital assets to connect with ICP key decision-makers in presenting Melbourne’s bid. Working in collaboration with local strategic partner, Harry the hirer, who had invested in remote filming capabilities was crucial to the video production achievements.
Dr Zena Burgess, APS Chief Executive said it’s an incredible opportunity to share the vibrancy of Melbourne with the world at the Congress in 2028 in Melbourne.
“Psychology has grown tremendously in the 40 years since Australasia last hosted an ICP event, and the APS is looking forward to showcasing what psychology can achieve locally and internationally”, said Dr Burgess.
ICP 2028 will provide the chance for delegates to exchange knowledge and foster excellence in standards for education, training, research and the applications of psychology and apply it to local settings in support of the Victorian Mental Health Workforce Strategy.