International Convention Centre Sydney (ICC Sydney) is poised to drive the economic recovery of the CBD following the release of its 2020/21 Annual Performance Review.
Demonstrating the venue’s industry-leading adaptability and innovation in the face of lockdowns, border closures and operating restrictions, ICC Sydney hosted more than 352 events for over 200,000 attendees despite the ongoing impact and restrictions created by the COVID-19 pandemic, providing opportunities for social engagement and economic benefits across Sydney and through its supply chain into regional areas.
NSW Treasurer Dominic Perottet said ICC Sydney had played an important role in ensuring Australia’s only truly global city maintained its competitiveness in tough times.
“Throughout the pandemic, the show went on at ICC Sydney – keeping our great city front of mind for events even when they had to be held virtually,” Mr Perrottet said.
“And as we emerge from lockdown, ICC Sydney will also drive the revitalisation of our CBD, welcoming visitors back to the city to fill our hotels, dine in our restaurants, shop and explore.”
During the year, the venue upgraded its technology, broadcast services and team skills to run hybrid and virtual events 100% in-house. Supported by its ICC Sydney Connect platform, the team provided essential services and advice to its broad client base, allowing events to continue under its COVID-Safe operating framework no matter the operating environment and increasing event attendance with a further online audience of at least 200,000.
The ongoing flow of information to businesses, association members and all organisations is arguably more important during a crisis than in a usual year. Through continuous communication, ICC Sydney kept the attention of its clients and the broader industry to build confidence to book events throughout the next financial year and well into the future.