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Photo Credit: VOK DAMS

VOK DAMS produced the Amway China Leadership Seminar, which included eleven motivating large-scale incentive events for Amway’s sales representatives in China. The purpose of the events was to honour and celebrate Amway China’s sales representatives for their conscientious efforts and business success. And to further provide a platform for know-how exchange. For the China Leadership Seminar 5,000, Amway sales representatives came together to extraordinary gala dinners, where they travelled to the magical, fictitious world of Skycity.

The Amway China Leadership Seminar was held in the beautiful city of Sanya, China during eleven cycles of events. Around 450 guests came together to each of the incentive events from Amway, one of the world’s largest direct sales companies. During the gala dinners, VOK DAMS brought the guests into a mystical, fictitious world called SkyCity. A place full of imaginative creatures and beings, SkyCity features a world through which dancers, band acrobats and magicians lead. With this mystical theme, VOK DAMS succeeded in creating an unforgettable community experience that will stay in the guests’ minds and strengthen the connection with Amway.

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Photo Credit: VOK DAMS

“Currently, travel restrictions continue to prevail worldwide. That’s why we’re especially pleased that Amway’s Chinese sales staff could be sent on a journey to remember. We were able to bring the guests closer to the Amway brand in a festive and motivating manner. That makes us proud, of course,” says Dominik Soemantri, Managing Director, VOK DAMS Asia-Pacific.

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Photo Credit: VOK DAMS

About VOK DAMS worldwide

VOK DAMS worldwide is one of the leading international communications agencies for events and live marketing. With 19 locations around the world, around 300 experts produce brand appearances for events, trade fairs, roadshows and showrooms – live, digital and hybrid. VOK DAMS has offices in Berlin, Frankfurt, Hamburg, Munich, Stuttgart and its headquarter is in Wuppertal, Germany. In addition, international offices in Beijing, Shanghai, Hong Kong, Bordeaux, London, Madrid, Prague, Vienna, Tallinn, New York, Philadelphia, Sao Paulo and Dubai.