For the seventh year in a row, Ljubljana was included in the list of the global TOP 100 Sustainable Destinations. With retaining the title of one of the hundred most sustainable destinations in the world, Ljubljana is the only city in the world to receive this title for the seventh time. This year’s list, consisting of carefully chosen cities from 34 countries with the best practices of global green and sustainable tourism, was revealed at the Global Green Destination Days (GGDD).
Ljubljana was the first time awarded the prize in 2014 at the GGDD, one of the largest international conferences on sustainable tourism. This year, the international expert jury was convinced by the KulKul moment project which connected Ljubljana’s culture and cuisine that frequently attract new leisure and business guests to Slovenia’s capital.
The KulKul moment makes citizens and visitors discover a completely new taste of the city, one that is coupled with a vibrant cultural scene. People can experience the taste of the culture in Ljubljana and find out what kind of the story lies behind the local culinary highlight. KulKul moment is a set of interesting and entertaining stories that Ljubljana Tourism publishes every month and enlightens the reader about a specific thematic dish, which is related to one of the cultural institutions, so the story also contains a hint of which institution to visit.
Month of March took visitors back to Roman times, then the Slovene ethnographic tradition with potica cake was revived, in June the art and coffee were intertwined, then one month was poetic, antoher artistic, and so on. “Because of these stories, you want to travel to Ljubljana and experience every KulKul moment. It is an innovative offer that attracts visitors and encourages them to explore Ljubljana,” wrote one of the evaluators about the project.
The non-profit international organisation Green Destinations puts in the spotlight local and regional destinations around the world that are taking incremental steps and making promising progress towards a more sustainable tourism industry. “More than ever this year, the goal is to share these destinations’ innovative and effective sustainability tourism stories and good management practices as inspiring examples to others, to tour operators and to travellers,” says the organisation.