Through the virtual platform, the integrated resort aims to shift the paradigm of a traditional five-day-a-year in-person event concept, enabling organisers to continuously engage and build their communities all year long.
The experience-driven platform brings together the expertise and creativity of the award-winning venue and three Singaporean organisations that are powerhouses in their respective sectors – brand activation agency Pico Art International, virtual event platform GEVME and 3D and interactive solutions provider Sixtrees Viz Comms.
“Hybrid events is the mainstay of the industry but the omnichannel meeting experience will be the future. With more clients placing a premium on creating a shared user experience, we are taking the next step forward to offer them a singular, integrated customer journey. The future of meetings in an endemic world will focus on delivering a 365-day, 24/7 user journey – one that offers delegates a seamless experience transitioning between physical and virtual events as well as providing on-demand content akin to that of online streaming entertainment platforms. An extension of the physical venue, the Virtual Meeting Place empowers our clients to capitalise on the O2O2O (Offline-to-Online-to-Offline) opportunities that this platform offers – reinventing the delivery and consumption of information while optimising customer experiences,” said Ong Wee Min, Vice President of Conventions and Exhibitions, Marina Bay Sands.
Event planners can also opt to include interactive elements, such as chatbots, quizzes and live polls, and leverage on data analytics to track and optimise audience trends and satisfaction. The Virtual Meeting Place also extends the industry conversations beyond event days, allowing organisers to host scheduled meetings online to keep their communities connected throughout the year.
The unveiling of the Virtual Meeting Place comes at the heels of the launch of Marina Bay Sands’ four state-of-the-art Hybrid Broadcast Studios in 2020 that can cater to events of up to 1,300 pax. This industry-leading concept has enabled event planners to reimagine the multitude of event design possibilities that blend and unify both the virtual and physical worlds in a compelling setting. Beyond the hologram functionalities and Mixed Reality capabilities, event planners can look forward to upcoming enhancements to the Hybrid Broadcast Studios such as a fully-fledged Extended Reality (XR) hybrid events solution that aims to truly redefine meeting experiences.
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