The small town of Saalfelden and the village of Leogang, both part of the Salzburg region, are so close together, they are perceived as a whole. The skiing region of Saalbach-Hinterglemm-Leogang belongs among the most renowned and diverse ski centres in the Austrian Alps. On winter days, skiers can enjoy over 200 kilometres of ski slopes of differing difficulties. In the summer, on the other hand, the region is known as the heart of hiking and cycling.
A lesser-known fact is that the region is a world-class congress and, more importantly, an incentive destination thrilling guests throughout the year. The organisers of the event, Toleranca Marketing, together with the local partners, Salzburg Convention Bureau and Saalfelden Leogang Touristik, showcased the region’s potential in the fourth edition of the project Incentives Alpe Adria. The boutique event was attended by 11 selected hosted buyers – event and incentive organisers from several European countries, who met with nine suppliers from Austria and Slovenia.
The event’s concept is interactive and outside of the box, thus enabling both buyers and suppliers to discover the destination. Already on the first day, all participants formed meaningful bonds and new acquaintances. Together, they tried out numerous programmes that the excellent destination offers. The second day of #incentivesalpeadria was held in the hospitable environment of one of the best boutique hotels far and wide, #mamathresl, where the attendees discussed possibilities of cooperation.
Attendees were enthralled by the destination’s sustainable story. The Alpine paradise has long been reserved for locals who preserved and cherished it. They were stubborn in their belief that everything depended on them. Therefore, tourism after the second world war developed sustainably. The entire hotel infrastructure revolves around boutique family-owned hotels and an offer that respects nature and organically follows its surroundings. It is all about harmony between nature and people. The owner of Mama Thresl, Renata Oberlader, proved to be an exceptional host. Huwi’s Alm, likewise, was a wonderful surprise for participants and is a textbook example of sustainable green tourism of the future.
Natalija Bah Čad, the head of the project, explained: “Persistence always pays off, and we want to sincerely thank Salzburg Convention Bureau and Saalfelden Tourism for their trust. Both are impeccable hosts, and their destination convinced us with a diverse offer of incentive programmes. By executing the event, we proved that the Alpe Adria region is the hottest incentive spot of Europe.”
The organisers promise that the project of Incentives Alpe Adria will perennially stay true to its mission to discover lesser-known and intriguing incentive destinations.
To conclude with a thought from an attendee: “The event was absolutely perfect: the organisation, the welcoming team and the hosts. Location, activities, dinners and suppliers (also the amount of suppliers) were very well chosen and I spent two days getting the most out of my time. I truly hope that there will be more Incentive Alpe Adria events which I can join!”
Find out more at incentives-alpe-adria.eu.
