Industry’s future on display during trailblazing event
During the first face-to-face meeting for the global association meetings industry since the start of the pandemic, more than 1200 delegates from 83 countries came together across five cities and a cutting-edge virtual platform. The 60th Annual Congress by the International Congress and Convention Association (ICCA), held 24-27 October 2021, delivered a unique and expansive programme that set a new standard for business events. The entire event brought more than 100 hours of live content and 120 world-class speakers to the stage.
Under the theme “Forward to our Future”, the Congress demonstrated what delegates can anticipate from business meetings of tomorrow. The hub-and-spoke model featured live events in the Congress host city of Cartagena de Indias, Colombia and Congress Hubs in Abu Dhabi, UAE; Paris, France; Nagaski, Japan; Seoul, Republic of South Korea; and Johannesburg, South Africa.
Delegates benefited from a global educational programme and sessions tailored to the regional business events industry of their Congress Hub. Those who joined on the virtual platform enjoyed a seamless experience with dynamic learning and networking opportunities. The host destination Cartagena de Indias staged a memorable congress and the respective Congress Hub hosts showcased creative events.
Delegates take a deep dive into collaborative transformation
A revolutionary component of the educational programme honed in on current meta trends shaping the business events industry and the world. Meta trends are drivers of change that influence trends and megatrends. The panel sessions brought together experts from diverse fields and leading companies such as McKinsey, The Estée Lauder Companies Inc., bestselling author Josh Linkner, Chilean activist Julia Martinez, and many more. The speakers provided global and regional perspectives into these eight meta trends: innovation, agility and collaboration; sustainability; organisational culture; the future of work; consumer choice and event experience; future generation; diversity and inclusion; community building; and the impact of technology.
“The crucial and eye-opening conversations revealed that our industry is at the forefront of the critical issues that are shaping our future. Not only are we aware of the meta trends, but we are also leading the charge and catalysing real change. For example, our industry is deepening our commitment to becoming a more inclusive and sustainable industry,” stated Gopinath.
“The outlook of ICCA’s global community through the current challenges has been one of optimism, collaboration, flexibility, and openness to change. The present situation created an opportunity for the meetings industry to reassess our core values and mission. The time is now for us to build it back, better, and the 2021 ICCA Congress has proven that we are doing just that.”
Find out more at ICCA’s website.