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Photo Credit: Zimbabwe National Convention Bureau

The Zimbabwe National Convention Bureau launched the national MICE Campaign which is dubbed MEET IN ZIM. The campaign name and brand were unveiled at a colourful and electrifying event held at a local Five-star hotel on 28 October 2021. The campaign was launched during the country’s annual travel show, Sanganai/Hlanganani – World Tourism Expo.

The aim of the campaign is to give a new lease of life to the Business Tourism sector which was hard hit by the devastating effects of the COVID-19 pandemic. The Meet in Zimbabwe Campaign is aimed at addressing the needs of the post-pandemic traveller as well as assuring visitors to Zimbabwe of their safety. The volatility in the MICE market in the wake of COVID-19 calls for creative and innovative safety solutions which the campaign seeks to address as the campaign rolls out. Zimbabwe is a destination that prides itself in providing warm hospitality as well as offering unforgettable soft and adrenaline experiences.

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Photo Credit: Zimbabwe National Convention Bureau

“The MICE Campaign comes at a time when it is important more than ever to prove that the destination is indeed ready, safe and open for business,” remarked Mr. Givemore Chidzidzi, the Acting Chief Executive of the Zimbabwe Tourism Authority while addressing the audience at the launch. He also applauded the tourism industry for remaining steadfast and resolute in the face of the pandemic through heeding the call to offer alternative solutions to business as we know it.

The Zimbabwe National Convention Bureau Acting Executive Director Ms. Pauline Ndlovu assured all stakeholders in the industry that the Bureau is ready and willing to work with all its existing and future partners in bidding and hosting association meetings, Incentive travel groups and exhibitions. “The Meet in Zim Campaign depends on all stakeholders’ collaboration and combined effort to succeed; we all need each other to make this campaign a success,” she added.

The Acting Minister of Environment, Climate, Tourism and Hospitality Industry Dr J. Muswere expressed joy and honour to be launching a campaign that will be contributing to the economic growth of the country. A section of his speech reads; “The MICE Campaign is in line with the National Developmental Strategy 1 which is anchored on providing bold and transformative measures towards the attainment of a prosperous and empowered upper-middle-class income society by 2030. This calls for all sectors to work together in identifying new strategies, new working practices and new technical solutions is the best way forward for the whole MICE tourism industry and Zimbabwe at large.”

Find out more at Zimbabwe National Convention Bureau’s website here.