Before the COVID-19 Pandemic, Forward Realty Sdn. Bhd. organised incentive trips to incentivize and reward its top achievers annually. For the past few years, the company incentive trips destinations have always been overseas. This year, the Forward Realty initially wished to suspend the incentive trip due to the uncertainties caused by the pandemic and continuous international border closure. However, with the support from the Malaysia Convention & Exhibition Bureau (MyCEB), they are convinced to switch the incentive destination from Bali to Langkawi. Even though the group size is small, it is still significant to build confidence in the market.
The Meet in Malaysia campaign encompasses of three initiatives, which is “Let’s Meet Locally” and “Let’s Meet Tomorrow” and the recently launched “Let’s Meet Now”. The main objective of this campaign is to encourage the industry players to plan for future business events in Malaysia in a sustainable, responsible, and profitable manner. Thus far, MyCEB has recorded an encouraging response from the industry with 103 participating partners and 58 approved events under the campaign, bringing in around 56,000 delegates and generating some RM376 million in estimated economic impact.
“We are grateful to receive MyCEB’s support under the Meet in Malaysia campaign for this incentive group. The support not only added value to our client’s event, but it is also helpful for the local travel agencies and event planners to encourage our corporate clients to organise physical events once again. Malaysian culture is something that every incentive groups globally should experience – totally unforgettable and priceless,” said Oi Ling Ling, the Managing Director of Explorer Tourism Network.
The group chartered a round-trip flight with Firefly, depart from Subang Airport to Langkawi Island, staying in the 5-star luxury resort, St. Regis Langkawi. The activities range from visits to popular tourist spots, sunset cruise dinner on the Andaman Sea, island hopping to three unique islands, as well as duty-free shopping, all planned by Explorer Tourism Network Sdn Bhd (Travel Agency) and strongly supported by Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia.