Bea World is an initiative that recognises and promotes excellence in events and live communication across the whole world and takes place in the context of Bea World – The International Festival of Events and Live Communication. Created in 2006 to foster and advance the importance of events in the marketing plans of large and smaller corporations, the Best Event Awards have helped agencies from 40 countries in finding inspiration and new ideas for their events, and are now acknowledged as the main and most challenging international industry recognition.
At Siemens Netherlands, an organization specialising in electrification, automation and digitization, the desire arose to organise an online Christmas event that suits December and the brand. Atmospheric, cosy and inviting. In an online place where modernity meets tradition. Because of Covid, Siemens had to change its annual live tradition to a digital celebration. With an innovative online event, Siemens wanted to stimulate a sense of pride and unity in an eventful year. The involvement and connection with the employees had to be increased, now that many have not been seeing each other for a long time. The assignment came with clear objectives:
– Create a recognizable online environment where people can meet, interact and get inspired
– Make it possible for the employees of Siemens to get closer to the new management team (including their new CEO) and get the feeling that they are highly valued
– Cherish the cultural tradition of the AKO Christmas Concerts
– Raise internal engagement