Bea World is an initiative that recognises and promotes excellence in events and live communication across the whole world and takes place in the context of Bea World – The International Festival of Events and Live Communication. Created in 2006 to foster and advance the importance of events in the marketing plans of large and smaller corporations, the Best Event Awards have helped agencies from 40 countries in finding inspiration and new ideas for their events, and are now acknowledged as the main and most challenging international industry recognition.
THE EVENT
During the pandemic, organisers from BigFish were challenged to create an online entertainment experience for Worten’s Main Promo Nights (eg. Black Friday). They had to deliver big numbers in sales. And a lot of fun.
They transformed streaming into the mainstream by creating original shows, with about 1h30 each. Worten Live Nights were “digital promo events”, wrapped in entertainment to arouse interaction and lead the audience to Worten’s online store.
Famous Portuguese tv host and comedian Herman José presented both nights, in which they hosted musical guests, influencers, original humour sketches, big discounts revealed in real-time and prizes for the viewers that interacted with the brand during the shows. If Worten Black Friday Night was “a night to blow up prizes”, Worten Big Bang Night (1.1.2001) was created because “those with a hangover deserve discounts”.
All live at Worten’s social media profiles, in prime time, competing with more than 100 cable channels and all the streams made by different influencers in social media.
