Business rganisations are backing a major campaign designed to recapture the £150m a year events and meetings market in Newcastle and Gateshead. A total of 35 venues ranging from major hotel chains to historic buildings are taking part in Tyne To Get Back To Business, a campaign aimed at boosting confidence in face to face events and staging everything from international conferences to team building sessions in Newcastle and Gateshead.
All the venues have AIM Secure accreditation, a Government-recognised quality standard for business meetings and events, enhanced to help venues deliver events as safely as possible in a world with Covid. Business organisations have praised the campaign and NewcastleGateshead’s status as the first destination in the UK where venues have joined together to create a coordinated group of AIM Secure accredited hotels and meeting places.
The North East Local Enterprise Partnership (LEP) is also backing the drive. Lucy Winskell OBE, Chair of the North East LEP, said: “NewcastleGateshead, and the wider North East region, has built a reputation as being one of the best business tourism destinations in the country.”
“The variety and quality of venues on offer has helped attract global conferences and events to the region, resulting in millions of pounds being spent in our local economy, and hundreds of jobs being supported.”
Lucy Winskell concluded: “The experience of the pandemic has reinforced how important face to face interactions are in the business community, and the North East LEP fully supports the Tyne To Get Back To Business campaign.”
Tyne To Get Back To Business is being led by destination marketing organisation NewcastleGateshead Initiative (NGI) in collaboration with industry body the Meetings Industry Association (mia) with funding from Newcastle City Council and Gateshead Council.
Those taking part ranged from large venues such as the Utilita Arena, NUFC, Sage Gateshead and Newcastle and Northumbria Universities to more boutique locations including The Common Room, Newcastle Castle, St Mary’s Heritage Centre and Blackfriars restaurant.
Paul Szomoru, Director of Business Events at NewcastleGateshead Initiative, said: “It’s fantastic to get this backing for the campaign from such well-respected organisations. As well as promoting the venues and the destination, Tyne To Get Back To Business aims to help the confidence of businesses to get back to holding in-person meetings and events which can be so crucial to generating contacts, goodwill and revenue. Having the support of business in our corner makes the campaign even stronger and we’re very grateful for their help.”
Further details on the campaign and the venues taking part can be found at https://www.meetnewcastlegateshead.com/tyne-to-get-back-to-business/.