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Thessaloniki Convention Bureau has organised a series of events dedicated to developing the meetings industry. Taking into account the contribution of the MICE industry to the local economy and the urgent need to adapt Thessaloniki to the new conditions of the evolving industry, TCB launched a new series of events entitled TCB Crossroads.

The first event, dubbed – A MICE experts and professionals meetup – has started today at NAME HOTEL in Thessaloniki. Gorazd Čad, the Editor in Chief of Kongres Magazine and co-founder of Conventa, is the keynote speaker. Gorazd delved into destination marketing and how destinations can bounce back after the crisis.

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The event is segmented into two content parts and aims to open discussion about the development of professional tourism in Thessaloniki and the Region of Central Macedonia. Moreover, it offers executives and professionals in the local tourism industry skills and supplies to strengthen employee and business development.

TCB Crossroads – A MICE experts and professionals meetup is organised for representatives and executives of private and public bodies, organisations and tourism companies.

Find out more about TCB here.