Coming at a critical moment for the industry, the collaboration between the EIC and VSef is hugely significant. With more than 30 member organisations representing over 103,500 individuals and 19,500 firms and properties in the events industry, the EIC’s mission is to support the sector through the setting of professional standards across the entirety of the international events community.
VSef was launched in early 2021, with the aim of creating a globally standardised data format which can be used to simplify the process of moving data between event platforms, sales and marketing systems and business intelligence tools. Using a universal data format and API makes the process easy for organisers, as well as offers access to a better range of event metrics and engagement KPIs. This will inevitably lead to events improving their digital experiences benefiting their brands and the customers and stakeholders they serve.
VSef has recently launched the second iteration of the standards – VSef 2.0 which includes a range of new features, allowing it to better meet the needs of international audiences as well as allowing for the unique data variables each platform captures.
Since its inception, VSef has received backing from many world-leading organisers and platforms including Informa Markets, Reed Exhibitions, Tarsus Group, Emerald Expositions, Clarion Events, Grip, Balluun, Notified, Swapcard, Accelevents, ExpoPlatform and many more. Today’s announcement with the Events Industry Council is the next move in the organisation’s mission to support the future development of the events industry.
To find out more about VSef, including guides for organisers and platforms wishing to adopt the standards, visit www.vsef.io.