Porsche SCG in cooperation with M2Communications recently presented the first car developed for the CUPRA brand – CUPRA Formentor – on the Serbian market. The organisation launched the car through a purposefully designed campaign that represents a new digital user experience in this area.
To promote the innovative CUPRA Formentor SUV coupe, M2Communications designed and implemented a digital campaign based on the interactive video CUPRA Hero. The video is based on the convergence of the gaming industry and video technology. The interactive adventure aims to enable players to choose the characteristics that feature a unique CUPRA DNA – namely speed, agility or strength.
The interactive video also points to certain values that each individual should promote in their life, regardless of the circumstances in which they find themselves. Sometimes the fastest way to the goal is not to take shortcuts. That is why the CUPRA Hero story is intended for ordinary people, real heroes of everyday life, who behave in accordance with their code and values and know how to choose their path.
The interactive video also points to certain values that each individual should promote in their life, regardless of the circumstances in which they find themselves. Sometimes the fastest way to the goal is not to take shortcuts. That is why the CUPRA Hero story is intended for ordinary people, real heroes of everyday life, who behave in accordance with their code and values and know how to choose their path.
Slobodan Stefanović, Production Director of M2Communications, said that “a brand like Cupra brings a new style, approach and energy to the automotive industry.” He said it was challenging for the agency to “discover new, innovative forms of communication with the focus group while providing inspiring incentives to consumers.”
Find out more about M2Communications here.
