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Photo Credit: Hamburg Messe und Congress

Hamburg Messe und Congress recently issued its annual report for 2021. The international event industry, including the trade fair and congress segment, the core business for the conference centre, remained in a ‘frozen’ state in 2021. Below is a summary of the conference centre’s efforts to mitigate the effects of the crisis.

At the beginning of 2021, establishing Germany’s largest vaccination centre in their exhibition halls was a sign of hope. During the peak of the COVID-19 pandemic, after many months of involuntary isolation, establishing a vaccination centre brought back some reassurance and hope for a return to normality.

The venue’s teams were constantly planning and preparing trade fairs and other events, which often ended up being postponed or cancelled. Despite the challenging circumstances, they took the bold step to stage a premiere, PHOTOPIA Hamburg. They accommodated Germany’s largest vaccination centre at our site for eight months and made every conceivable effort to prepare for the re-start and the return to normality.

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Photo Credit: Hamburg Messe und Congress

One of the strongest desires was to meet face-to-face

The HMC Annual Report 2021 is simply headed: “Encounters”. Being able to meet face-to-face has been one of the strongest desires people have felt since the start of the pandemic. Making these encounters possible is the venue’s responsibility and passion. Thus, the Annual Report 2021 provides event organisers with more information about Hamburg Messe und Congress as a company and its wide range of activities.

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Photo Credit: Hamburg Messe und Congress

“WE ARE ESPECIALLY PROUD OF HAVING MUSTERED THE COURAGE TO STAGE PHOTOPIA HAMBURG IN THE MIDST OF THE PANDEMIC.” – Uwe Fischer, CFO of Hamburg Messe und Congress.

With the new congress building, well-established trade fairs, newly developed event formats, and a growing range of digital options for state-of-the-art hybrid events, the venue is extremely well-positioned to face future challenges.

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Photo Credit: Hamburg Messe und Congress

In this report, you will learn more about the plans and activities of the Hamburg Messe und Congress. Read the full report here.