Gucci Love Parade (Photo:

mci group elevates audience engagement for luxury clients

mci group, a global next-gen platform for marketing innovation and breakthrough communication in the digital age, expands its solutions offer in the luxury sector with three Black Flower studios based in NYC, Paris and Geneva. The agency network is a collective of versatile thinkers and active creators passionate about luxury brands.

The Black Flower studios will provide a global service offering for luxury brands to blossom through the group operations in 30 countries:

  • Brand activations
  • Immersive experiences
  • Digital engagement
  • Creative development
  • Strategy
  • Hospitality programs

Sebastien Tondeur, mci group Chief Executive Officer, says: “Black Flower is a collective of versatile thinkers and active creators. This team brings the passion and skills essential to support global luxury brands”.

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