The partnership is a valuable and powerful boost not only for the internationalisation process of their respective trade show products but also for launching new activities in the economic sectors covered by both the Italian Exhibition Group and Deutsche Messe.
TEN TRADE SHOWS ARE INVOLVED IN THE OPERATION
To be precise, Deutsche Messe is active in Mexico with eight events, two of which – Mexico Active & Sports (Leon, 2-3 December 2022) for the fitness sector and Ecomondo Mexico for the green technologies sector – are already in partnership with IEG.
In fact, Deutsche Messe and Italian Exhibition Group, two of Europe’s largest exhibition organisers with pre-covid turnovers of €355 and €179 million respectively, had already signed an initial business agreement in March 2021 to organise a series of events in Mexico.
The remaining six Mexican trade shows in Deutsche Messe’s portfolio are MEM Industrial in the technology, processing and accessories sector for the furniture industry, scheduled to take place in Mexico City from 7 to 9 March 2023.