In order to answer these questions, VOK DAMS conducted a quantitative survey with VOK DAMS clients and decision-makers in the event industry. The participants in the survey received a questionnaire asking for their assessment of various matters in the Metaverse. In addition to data on potential development, sustainability, event budgets and event types, personal experience with the use of this technology was also collected.
The respondents cover over 13 different industries from automotive, IT, telecom, energy, FMCG, and pharmaceuticals to insurance, in 16 different countries (e.g. China, Brazil, Switzerland, Germany, Singapore, Great Britain, the Netherlands, and the USA). It reflects the diverse range of actors active in live marketing. The quantitative study provides an exciting look behind the scenes and provides valuable insights into one of the most exciting live marketing developments of the decade.