An independent survey commissioned by Business Events Industry Aotearoa (BEIA) post-MEETINGS showed $107.5 million worth of business was provisionally secured during the two days – a 45.3% increase on MEETINGS 2021. After attending MEETINGS, 79% of all buyers said they were booking business as a result of the event, while 21% were still considering options, such as final destination choices.
The two-day MEETINGS event held in mid-June connected exhibitors from 18 New Zealand regions on 211 stands with over 100 Australian-hosted buyers and 110 New Zealand-hosted buyers. As well, 160 domestic day buyers and 25 media attended the show.
Hosted buyers who were surveyed recorded a 233% increase in the number of delegates expected to attend a business event in the coming year.
Day buyers from across New Zealand recorded a significant increase in the daily delegate spend – now $566.90 per day, up from $293 last year.
Michael Jones, from the Informing Science Institute in Australia, said MEETINGS 2022 was an invaluable event that put him in touch with key suppliers in New Zealand’s tourism and events industry, enabling him to design and plan his conference with ease and convenience. “The ability to meet all of these valuable people and businesses in the space of just two days saved me weeks of work and expanded my knowledge of what could be done and showed me possibilities in New Zealand I would never have conceived of on my own,” he said.
MEETINGS 2023 will be held on 21 and 22 June at Tākina Wellington Conference and Exhibition Centre.