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Survey shows soaring demand for business events in New Zealand

Aug 20, 2022

New Zealand’s largest business events industry tradeshow MEETINGS 2022 in Christchurch last month broke records for attendance, and for the value of business it generated.

An independent survey commissioned by Business Events Industry Aotearoa (BEIA) post-MEETINGS showed $107.5 million worth of business was provisionally secured during the two days – a 45.3% increase on MEETINGS 2021. After attending MEETINGS, 79% of all buyers said they were booking business as a result of the event, while 21% were still considering options, such as final destination choices.

The two-day MEETINGS event held in mid-June connected exhibitors from 18 New Zealand regions on 211 stands with over 100 Australian-hosted buyers and 110 New Zealand-hosted buyers. As well, 160 domestic day buyers and 25 media attended the show.

Lisa Hopkins

BEIA Chief Executive

BEIA Chief Executive, Lisa Hopkins says the numbers reflect the skyrocketing popularity of Aotearoa New Zealand as a business events destination and show the huge demand for face-to-face meetings in inspirational settings. “This is an extraordinary result and speaks highly to the quality of the exhibitors and buyers who travelled from around New Zealand and Australia to Christchurch.”

“Aotearoa New Zealand is wowing event organisers with cutting-edge new infrastructure across the country, air connectivity which continues to expand every month, incredibly diverse regional character, strong cultural values, and innovative sustainability practices,” she says.

“The whole sector was out in force at New Zealand’s stunning new venue Te Pae Christchurch. MEETINGS exhibitors showed buyers first-hand why we have all the key ingredients for successful conferences, meetings, tradeshows, and incentive travel,” Lisa Hopkins says. “While the daily rate per delegate is down by 14% since 2021, this is offset by the volume which is considerably higher. In the post-event survey, every region came away with a hosted buyer eager to do business. While Auckland, Wellington, Christchurch, and Queenstown were high on the list, regional hotspots Waikato, Dunedin, Rotorua, Marlborough, Bay of Plenty, Central Otago, and Hawkes Bay were also popular. It was great to see good interest in Southland, Taranaki, Kaikoura, Mackenzie, Northland, Nelson, Taupo, Wanaka, Manawatu, and Fiordland too,” she says.

Hosted buyers who were surveyed recorded a 233% increase in the number of delegates expected to attend a business event in the coming year.

Day buyers from across New Zealand recorded a significant increase in the daily delegate spend – now $566.90 per day, up from $293 last year.

Michael Jones, from the Informing Science Institute in Australia, said MEETINGS 2022 was an invaluable event that put him in touch with key suppliers in New Zealand’s tourism and events industry, enabling him to design and plan his conference with ease and convenience. “The ability to meet all of these valuable people and businesses in the space of just two days saved me weeks of work and expanded my knowledge of what could be done and showed me possibilities in New Zealand I would never have conceived of on my own,” he said.

MEETINGS 2023 will be held on 21 and 22 June at Tākina Wellington Conference and Exhibition Centre.