At the iconic regional festival of events and live marketing, Conventa Crossover, the M2Communications Agency won the special jury award – Best in Creativity for their project Cupra Hero.
The Cupra Hero interactive digital campaign, organised in May this year for Porsche SCG, is based on the convergence of the gaming industry and video technology. The core channel of this innovative campaign was the microsite cuprahero.rs, centred around an interactive video. The microsite offered visitors all information about the brand and the sports crossover Cupra Formentor.
Knowing how specific, unique and modern a brand Cupra is, M2Communications had the challenge of designing and implementing the first interactive video digital campaign in the region. They thus presented the attractive car brand to a specific target group of consumers in the best way.
Everyone who embarked on the Cupra Hero adventure had the opportunity to choose one of the three “everyday heroes” – a park rider – and race against time, choose their own path and reach the finish line in record time. The story that accompanied this award-winning interactive video also pointed to values that every individual should cherish in everyday challenges, regardless of the circumstances in which they find themselves.
In just three weeks of the campaign, over 40,000 unique visits were recorded on the micro-site. The total number of users who played the interactive video exceeded 13,000.
To see all the recipients of the Conventa Best Event Award, click here.
