A digital B2C experience and a hybrid press event
Fendt, the leading high-tech brand in the AGCO Group, appointed VOK DAMS for the launch event for their new tractor series – the #NextGen700. The result was a digital B2C experience in five languages and a hybrid press event in eight languages, bringing the new Fendt series closer to its international target group in an informative, personal and entertaining way.
The #NextGen700 launch campaign was titled “You dreamt it. We built it.” and focused on the needs of farmers and agricultural companies. A spectacular show event, exciting video reports, expert chats and much more awaited the event participants.
The highlight was staged as the world premiere of the #NextGen700. With an impressive set design, light show and Fendt experts, a show was put together that broadcasted all aspects of the new series in an entertaining and informative way to its global community.
The farmers’ dreams were first introduced. Covering aspects like favourite place, sustainability, flexibility and performance. Fendt experts then demonstrated how the new tractors can make these dreams come true. And to show that the #NextGen700 really can make dreams come true, Fendt launched a glider aeroplane with the power of the #NextGen700. It pulled a glider into the sky on a glider airfield using the so-called auto tow launch with a rope. Tangible proof of the strong performance of the new series, creating never seen before images that swiftly went around the world.
VOK DAMS Munich managed the entire conceptualization and production of the launch event. VOK DAMS has been working with Fendt since 2020.
Find out more about VOK DAMS on the agency’s website here.
