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Photo Credit: Cvent

Cvent, a market-leading meetings, events and hospitality technology provider brought together event organisers, marketing and hospitality industry professionals from across Europe to its annual event technology conference: Cvent CONNECT Europe.

This year’s event saw a nearly 170% increase in in-person attendance over 2021’s hybrid event, highlighting the desire for meetings and hospitality professionals to get back to in-person events and prepare their organisations for the future.

The multi-day hybrid event (which ran from 4 – 6 October) offered both an in-person experience at the InterContinental London – The O2, and an immersive virtual experience powered by the Cvent Attendee Hub for those attending remotely.

An additional in-person experience was hosted in Germany on 5 October at the Frankfurt Marriott Hotel, offering local attendees the opportunity to view and engage with live sessions streamed from the conference in London. It also provided localised breakout sessions and networking opportunities between peers and industry experts.

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Photo Credit: Cvent

Cvent CEO and Founder, Reggie Aggarwal, opened the conference with an optimistic keynote on the future of the events industry. In his address, Aggarwal reflected on the accelerated digital transformation the meetings and hospitality industries have undergone over the last few years and the positive rebound in the return for in-person experiences around the world. “Because of the pandemic-driven digital transformation…we’re stronger, smarter, and savvier than ever,” said Aggarwal.

In his presentation, Aggarwal referenced his late 2020 prediction that “because of digital transformation, the industry was on the cusp of the Golden Age of Events; a time when events are more numerous, more impactful, and a more critical part of the business landscape.” He declared the future he anticipated is now being realised as organisations embrace technology as a core competency to maximise the impact of their MICE programmes.

cvent_connect_europe
Photo Credit: Cvent

To conclude, Aggarwal reminded delegates that, “digitisation is a catalyst for success,” and encouraged them to, “challenge the status quo, learn, engage, and have the important conversations that help shape our industry,” during the event.

The conference agenda included more than 45 workshops, panel sessions, roundtable discussions and networking events, and was designed to educate, inspire and empower industry professionals with the tools and insights they need to flourish in the evolving events landscape. In addition to delivering the latest industry insights, best practices and technology innovation, this year’s Cvent CONNECT Europe was designed to champion industry leaders and association groups – creating a dedicated forum to facilitate open discussion and foster greater collaboration across sectors.

Sessions from the event are available on-demand on the Cvent CONNECT Europe website until 4 November 2022.