Confiva, the leading European platform for virtual conferences, and M2Communications, the leading agency for creating and managing events in the region, have announced a strategic partnership. Thus, the two organisations will enable the use of the most advanced interactive platform for virtual and hybrid events in Serbia and Montenegro.
The collaboration between M2Communications, an agency with a portfolio that includes a large number of hybrid and online events, and the advanced technology of Confiva, which offers an innovative software platform for virtual events, will provide users with a holistic solution for the sale, access and maintenance of virtual and hybrid events. Confiva and M2C will offer the market a “managed service” option, which means that organisers of various types of events can focus primarily on the content rather than the technology itself.
The hybrid and virtual event software sector has seen significant growth during the pandemic, and experts expect the trend to continue as new format events that have developed in the meantime remain on the market. In addition, there is a visible increase in the number of hybrid events that help organisers to achieve their goals while facilitating participation and interaction between live and virtual audiences.