Three Red Dot 2022 Awards for MCI
MCI, a global engagement and marketing agency, was awarded three Red Dot 2022 Awards in the ‘Brands & Communication Design’ competition for designing and implementing the ‘Hybrid Shopfloor’ presentation tool and the ‘Infinity Gates’ experience at the Bosch Rexroth Customer and Innovation Center (CU.BE) in Ulm, Germany.
Making the ‘factory of the future’ and the ‘invisible’ advantages of Industry 4.0 individually tangible and experienceable in the new Customer and Innovation Center (CU.BE) in Ulm was both an objective and a challenge. MCI, in close cooperation with the client Bosch Rexroth and the partner raumHOCH, created a hybrid showcase that relies on immersive experiences to stage and interactively convey Bosch Rexroth’s innovative solutions and the added value for users to visitors.
“In search of good design” – the Red Dot Design Award is one of the world’s largest design competitions. To appraise the diversity in this field in a professional manner, the Red Dot Design Award breaks down into three disciplines: Product Design, Brands & Communication Design and Design Concept. Competitions for each of these disciplines are held once every year. This year, MCI won three awards in the Brand & Communication Design discipline in the categories ‘Spatial Communication’, ‘Digital Solutions’ and ‘Interface & User Experience Design’.