Chief Executive Officer of the International Congress and Conference Association (ICCA), Senthil Gopinath presents himself for a courtesy visit to Malaysia Convention & Exhibition Bureau’s Chief Executive Officer, Dato’ Sri Dr. Abdul Khani Daud in Putrajaya in light of shared views with regard to the essence of international association meetings for the business events industry.
The pleasant visit contemporaneously acknowledges Dato’ Sri Dr. Abdul Khani Daud’s tenure as the ICCA Board of Directors as the voice for the Asia Pacific Region that concluded in November 2022. Being elected during the high tide of the pandemic calls for vigorous upskilling and planning in reviving the business events industry that will catalyse a resurgence of this vital economic-driven sector. With the full support of MyCEB, regional alliances, industry partners, government agencies and ministries, Asia Pacific was able to showcase an enlightening growth that sums up the business events industry’s revival post-pandemic today.
With more international association meetings will be held in Malaysia in the coming years, this has firmly placed the destination as a knowledge capital and centre of excellence for meeting destinations. Over the decades, the country has earned a global reputation for delivering high-quality events and generating meaningful conversations. Since its formation in 2011, MyCEB has successfully supported more than 2,651 events, which brings around RM16.7 billion in economic impact to the economy. Not to mention the huge legacy impact on its community. Its success is underpinned by a vibrant business ecosystem, and excellent infrastructure, coupled with rich culture and warm hospitality. In relation to ICCA’s membership, currently, Malaysia has 12 organisations as members, and it is expected to grow further.