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Photo Credit: BOE International

BOE INTERNATIONAL welcomed the new event year in its usual way on 11 and 12 January 2023, confirming once again its self-image as a leading international experiential marketing show. The compact exhibitor line-up covered all aspects of live communications just waiting to be seen, touched and tried out. Trade visitors were also treated to an extensive supporting programme of highly informative talks, panel discussions, interviews and performances.

As the new event year got underway, BOE INTERNATIONAL attracted international participants to the two-day show at Messe Dortmund on 11 and 12 January 2023, once again enabling suppliers in all segments of the event industry to showcase their expertise in live communications, MICE and business travel to a large audience.

The VIP interviews with the ex-professional footballer and brand ambassador Rúrik Gíslason and Dr Georg Kofler, entrepreneur and panellist on the German version of “The Dragons’ Den”, were just some of the inspiring items in a supporting programme which featured a host of highlights designed to inform and entertain. Another highlight was the keynote talk by Isabel Grupp, entrepreneur, influencer and state head of the Young Entrepreneurs’ organisation in Baden-Württemberg. The exciting and extensive programme and the opportunity for the entire industry to come together again ensured a happy mood among all present.

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Photo Credit: BOE International

Sabine Loos

Managing Director of Westfalenhallen Unternehmensgruppe

“Our verdict on this year’s BOE INTERNATIONAL is excellent in every respect – and this has also been borne out by everyone we’ve talked to. BOE is traditionally an important forum for the international event industry, providing an optimum environment for doing new business and making new contacts. This is where the industry gets together to talk about budgets and projects, gather information and connect, engage and interact. People at this year’s show made extensive use of these opportunities on the stands and during the accompanying programme which featured a wealth of interesting speakers and participants,” commented Sabine Loos, Managing Director of Westfalenhallen Unternehmensgruppe which owns and operates the Messe Dortmund venue, adding, “There can be no better incentive for us than to start planning the next BOE right away with this favourable feedback and all the images in our mind of what’s been a superb event!”

The trade visitors, too, are already looking forward to next year with great anticipation, with around 90% wanting to attend next year’s international event marketing show. BOE INTERNATIONAL 2024 is to take place on 17 and 18 January 2024.

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Photo Credit: BOE International

High quality of visitors praised by businesses and partner organisations

Suppliers, too, were very pleased with the interest shown by trade visitors, the density of contacts and the number of highly specific enquiries. This is a view shared by Christian Supa, Managing Director of supaevent GmbH: “The interest is there, and the response is great – the event industry is alive and kicking!” Florian Gehrs from Corporate Communications at Party Rent Group also emphasised the successful re-launch of BOE: “We’re very satisfied with the comeback of BOE INTERNATIONAL – especially in terms of the quality of contacts.” Sebastian Rudolph, Project Manager at Aventem GmbH added: “The show reflects the entire spectrum of the industry. We had many interesting conversations with different visitors and exhibitors. Everyone really talks to everyone here.”

Lothar Genz, Managing Director of S.O.F.A. GmbH, also emphasised the show’s importance, saying, “BOE INTERNATIONAL is always a positive experience, and this year brought especially large numbers of trade visitors who came along with specific interests and enquiries.”

Whether they were attending the show for the first time or have been coming for many years, around 94% of the businesses have already confirmed they will be taking part in next year’s show. A veritable wealth of contacts are available to be made at BOE, covering potential customers and contacts within the industry with event agencies on the lookout for suitable partners and staff, and freelancers offering their services to other providers. Overall, this goes to create an industry get-together that is clearly of higher value than an exhibition-only event.

Winning programme – inspiring and varied

The show was really enriched by six stages and a special events area offering a wealth of insights, ideas and information on topics currently occupying minds in the industry. One key focal point was the trending topic of sustainability, for which BOE INTERNATIONAL is a strong advocate along with its strategic sustainability partner 2bdifferent. Advancing young talent is also a key aspect at BOE, and young high-talent individuals were this year able to gather information and find their entry points to the industry at two on-site events: the new BrandEx Fresh format and the sixth FORUM EVENT. The rich supporting programme was supported by numerous partners and a host of key industry associations.

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Photo Credit: BOE International

Creative achievements honoured at BrandEx Awards

The evening before BOE INTERNATIONAL got underway saw this year’s BrandEx Awards which honoured the best projects of the year in the areas of live marketing and brand architecture. The high-calibre panel of experts selected 23 entries in 15 categories, with Category 16 of the BrandEx Awards – entitled ‘Fresh’ – reserved for a special purpose, namely for young talents to submit their fresh ideas for live communications individually or as a team. For some entrants, the evening was particularly successful, with two or more prizes going to recipients including concept design consultants onliveline, Uniplan, George P. Johnson, fischer Appelt, DO IT! Gesellschaft für Field Activation, brand positioners insglück – Gesellschaft für Markeninszenierung, facts und fiction and brand communication experts Schachzug – Agentur für Markenkommunikation. The winning team in the ‘Fresh’ category was also from Schachzug.

See all award winners here