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Photo Credit: Woodstock World

Woodstock Music and Art Fair, better known as Woodstock to most, has announced that it plans to bring its famed festival to the metaverse through a partnership with Sequin AR.

Sequin specializes in high-fidelity blockchain-based productions, with past deliverables including Mariah Carey’s Magical Christmas Special on Apple TV, Macy’s Thanksgiving Day Parade for NBC, Madonna & Maluma’s BMA performance, and more.

With the help of Sequin, it is Woodstock’s goal to make new and budding artists more discoverable to a global audience.

Woodstock World

Woodstock World is the premium metaverse experience devoted to the discovery, performance, and exploration of music and art. Staying faithful to the original 1969 Woodstock Festival, Woodstock World brings together artists from a variety of genres to connect and share their art with a global audience.

“In 1969, Woodstock changed music history and defined a generation, combining the power of shared experience with the culture’s greatest musical talent. Woodstock World will allow everyone everywhere to have an even more magical experience liberated from the boundaries of time and space,” said Joel Rosenman, co-producer of the original Woodstock and spokesperson with his partners in Woodstock Ventures.

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Photo Credit: Woodstock World

Woodstock World is said to be a “premium metaverse experience” that will include a variety of opportunities and activities for fans and artists to enjoy. Some of these include behind-the-scenes content, interactive archives, and immersive visits to history-making performances from past Woodstock festivals.

The experience will be built using Unreal Engine 5, which is currently the world’s most advanced real-time 3D creation tool, used to create photorealistic visuals and immersive experiences. Additionally, Woodstock World will integrate various avatars, utilize Sequin’s proprietary metaverse platform, stream video, and more.

“Woodstock was and still is all about people, from all aspects of life coming together for an experience that makes them one,” commented Robert DeFranco, CEO, of Sequi,n AR, adding that “the metaverse provides a way for people all over the world, of all ages, to meet other people who love the same thing they do… and you don’t need an expensive plane ticket or a time machine, just the device you use every day.”

Staying true to its roots, the metaverse festival will include a variety of archival 2D content to be accompanied by motion capture recreations — enabling fans to interact with the music in real-time as well as relive iconic performances from 1969. Woodstock World is said to be launching in 2023, with an exact date not having been revealed at the time of writing.


Source: Hypemoon