The ninth selection of influencers by Kongres Magazine concluded with the award ceremony hosted in Cankarjev dom. The selected influencers are pioneers in their respective fields and help co-create the regional meetings industry. Kongres Magazine’s selection is, in a way, an overview of who is who in the industry.
Q1: In times of crisis, we tend to draw parallels with the past. What have we learned so far to make our industry better and more responsible to attendees and the environment in the future?
In a crisis, we learned to communicate perfectly online. Online communication is something completely new, not only with clients but also with colleagues, suppliers and other participants with whom we previously talked face-to-face. We passed this experience on to our clients.
Q2: What should we stop doing in regard to in-person events? Vice versa, what element should we not abandon at all costs?
I am sure that we will travel less because we will solve certain matters that we are now able to handle virtually by using new technologies. With that, of course, we will reduce costs and contribute to carbon neutrality, thus making us more environmentally aware. We also convey this message in the projects we prepare for our clients.
Q3: What is your take on the various event types, some invented during the corona crisis (live, digital, hybrid, metaverse)? How will we transition in the future?
We realized that live events will rise to a higher level, that they will be less massive and intended only for people who decide on the processes and will actually have to meet in person. That is a new challenge for event agencies; as such, events require a particularly greater engagement of the agency and are more profitable and exclusive.
Q4: How do different event types address the topical problem of human interaction, which is at the core of our industry and a basis for learning?
I will answer with a quote, I don’t remember the author: inspired by helping people achieve higher level visions of self, community, and culture by creating and sharing truly authentic human experiences that give honour to our limitless range of identities.
Q5: What are your priorities to reach the goal of creating a carbon-neutral meetings industry? How environmentally aware is your organisation? How do your clients see sustainability? Can you illustrate with case studies?
We show our positive and caring nature to the people – that matters the most!
Q6: How do you imagine an ideal meetings industry? What should be its core value?
It is necessary to make an effort so that there will still be live events that will develop mutual direct communication, which has its own value of quick thinking and immediate response to questions and solutions.
Q7: What is your advice for younger colleagues starting their careers in the meetings industry?
To be focused on hybrid events, which will develop; they will connect live events with metaverse content and thus become an even higher form of online events with excellent technical and content support.