Dubai’s Department of Economy and Tourism (DET) has once again honoured members of the Al Safeer Congress Ambassador Programme who spearheaded successful bids to bring global business events to Dubai in 2022. Ambassadors from 27 member organisations, including healthcare professionals, scientists, industry experts, academics and business leaders, were recognised at the Programme’s annual appreciation ceremony, held on 2 March at the Museum of The Future.
In 2022, ambassadors led bids to win a total of 24 conferences and congresses, which will take place over the coming years. In addition to attracting thousands of delegates between them, these events will add further momentum to the development of Dubai’s knowledge economy and make important contributions towards achieving the Dubai Economic Agenda D33 over the next decade.
The events will also provide vital platforms for the sharing of knowledge, professional development and networking for the respective international associations and organisations that awarded them to Dubai. Among these events captured in 2022, thanks to the efforts of ambassadors were: the International Congress of Endocrinology 2024, Global Summit of Women 2023, World Congress of the International Society of Radiographers and Radiological Technologists 2026, and Congress of the Asia Pacific Orthopaedic Association 2024.
Successfully bringing over 240 events
The annual appreciation event also saw Saeed Al Falasi, Executive Director, of Future Design and Acceleration at Dubai Future Foundation, deliver a presentation on how Dubai has become a global hub for future knowledge and innovation. Meanwhile, two panel sessions featuring local and international association leaders respectively explored the role of ambassadors and their importance in bidding for and hosting business events. Ambassadors attending the event were also able to take advantage of the opportunity to explore the Museum of The Future and its inspiring exhibits.
Established in 2010, the Al Safeer Congress Ambassador Programme has been at the heart of Dubai’s growth as a business events destination, by the end of 2022 playing a role in successfully bringing over 240 events with approximately 336,000 delegates in attendance to Dubai. There are currently over 330 ambassadors in the programme, which continues to attract membership from across a wide range of sectors and professions.
Source: Dubai Business Events