The official launch of the Positive Impact and Legacy Team
Glasgow Convention Bureau has this month launched its Positive Impact and Legacy Team, to provide additional support to conference organisers wishing to create a tangible and measurable impact on the wider public when hosting meetings in the city.
There has been a seismic shift in the importance of legacy and public engagement events allied to conferences in recent years, with many Convention Bureaux taking the bold step to move beyond merely measuring the economic benefit of conferences, to also considering the social impact that having the world’s best minds in your city can have on the local community.
With ICCA including Sustainability, Equity and Legacy as one of the key pillars of their Global Associations Meeting Protocol, part of that study reports “working closely with associations to help them achieve their legacy objectives” as the number one strategic priority that associations recommend convention bureau offer as a service. Glasgow has responded with the implementation of a team dedicated to supporting the delivery of these objectives for association clients.
Amplifying key public health messages across Glasgow and Scotland
Made up of representatives from the 3 business units within the Convention Bureau – National Sales, International Sales and Conventions Support – the team has a broad breadth of experience in delivering a wide variety of public engagement and legacy events across the city.
Moving forward, the Impact & Legacy Team will be tasked with ensuring all association conferences taking place in Glasgow are offered the support and contacts within the city to realise their legacy ambitions, simultaneously amplifying key public health messages across Glasgow and Scotland.
Source: Glasgow Convention Bureau