Photo Credit: ITB Berlin

The capital region is back at the International Travel Trade Show in Berlin – the ITB Berlin – where it will be touting for international travel operators. Berlin, Brandenburg and Berlin Brandenburg Airport will be presenting their own tourism-related topics and highlights for the first time in Messe Berlin’s Hub27 at the world’s leading travel trade show.

At the Berlin-Brandenburg booth from 7 to 9 March, trade visitors of the ITB will experience Germany’s most exciting city and the surrounding area – a holiday region that unites nature, culture, and urban living like no other.

Burkhard Kieker, visitBerlin CEO: “The ITB is the most important marketplace in the travel industry for visitBerlin. ‘Visit the World of Berlin!’ is the German capital’s slogan. It’s essential for Berlin’s trade show industry that the ITB can be held live once more after a three-year hiatus due to the coronavirus.”

Photo Credit: Visit Berlin, Dirk Mathesius

Berlin’s booth with design by street artist “El Bocho”

Over 30 partners working with tourism in Berlin will be presented across about 300 square metres, and with some typical Berlin flair: photos of the city, and a work by the most renowned local street artist, “El Bocho”. His character “Tina Berlina” has been displayed in every corner of the city for almost ten years now. She’s recognizable for the large B on her necklace (“B” for Berlin) and the “Hey tourist…” speech bubbles that she uses to provide visitors with helpful tips.

Medical tourism: visitBerlin hosts the “German Network – Health Tourism Destinations”

Initiated by the Medical Tourism Research Team at the Hochschule Bonn-Rhein-Sieg, and led by Mariam Asefi, a kick-off event will be held at the visitBerlin booth on 9 March to help German medical and health tourism destinations network together. This non-public event will lay the foundation for closer cooperation among German destinations that are actively involved in medical tourism, or who wish to be. Participants include the destination marketing organisations in Cologne, Dusseldorf, Frankfurt, Brandenburg, and Berlin, among others. More information about the capital’s “Berlin Health Excellence” initiative with medical treatment opportunities, tourism in the German capital, and other services for international patients can be found at

Photo Credit: ITB Berlin

A sustainable showing at the trade show

In 2022, Berlin once again ranked fifth among major global cities in the Global Destination Sustainability Index. visitBerlin is doing everything to ensure that Berlin’s visitor economy is prepared for the future, while also making a small contribution at the trade shows it attends: At the ITB, visitBerlin and TMB Tourismus-Marketing Brandenburg GmbH will be following the Sustainable Event Guidelines and implementing targeted measures, such as partnering with a certified sustainable caterer, using a scanning app to curb the number of business cards, and using rented furniture (key phrase: circular economy). You can learn more about visiting Berlin in a sustainable manner at

Berlin is the most popular city destination in Germany, a major draw for international visitors, and a leading competitor at the global level.

You can find the latest report on the city’s tourism here.