The library of free marketing tools includes videos, eDM headers & footers, social media tiles, postcards, factsheets, maps, sample itineraries, pre-written copy, and website design tips. White-label promotional material can be downloaded and customised with the logo and information for a specific event.
The one-stop shop also offers a suite of new and refreshed Toolkits to support
conference organisers. These offer advice, timelines, and strategies for the conference
planning process. They include:
- Your Guide to the Conference Hosting Journey – a PCO-approved timeline of what to do when
- The Art of Maximising Attendance – the best practice guide for marketing your event
- Incorporating Māori Culture into your Conference – advice on how to authentically include Māori culture in your event, from content to experiences
- Sustainability Toolkit – of key considerations to reduce the footprint of your event
- Conference Impact Aotearoa – a new, easy-to-follow legacy framework to ensure your conference creates positive benefits
“[The guides ensure] the events held here enrich New Zealand beyond the economic impact, by providing meaningful connections with our culture, people, and environment.”
Tourism New Zealand General Manager NZ & Business Events Bjoern Spreitzer says: “We know the opportunity to explore New Zealand plays an important part in enticing delegates to attend conferences hosted here. We want to make it easy for organisers to promote their event and New Zealand to attract as many registrations as possible and ensure the success of their event.
“The how-to guides not only support organisers on their conference hosting journey, but
ensure the events held here enrich New Zealand beyond the economic impact, by
providing meaningful connections with our culture, people, and environment.”
Marketing materials will be organised by Asset Type and Region/City, and the hub also
includes a filter tool for easy use.
