Marrakech slated to host the second m&i Fest in 2025

Richard Barnes; CEO, Worldwide Events said: “We were quietly confident that the inaugural m&i Fest was going to be special. But what transpired in Marrakech last year and the industry’s reception to it surpassed even our high expectations. m&i Fest was born from the culmination of over 20 years of learning from organising more than 190 events. I’m thrilled that this wealth of experience translated into a truly exceptional event, and we eagerly anticipate welcoming the cream of the MICE community back to Marrakech in 2025 for an event that we promise will raise the bar even higher.”

“Boutique exhibitions are the way forward because they focus on quality over quantity. Our intimate events create connected communities and offer a curated event programme. They have a following of loyal attendees who appreciate the unique quality of experiences and connections and, ultimately, the greater ROI we deliver,” concluded Richard Barnes.

“What differentiates m&i Fest from our other traditional Forums? We aspire to find different ways to allow brands and destinations to highlight their services, to tell their unique stories and to create opportunities that go beyond the meetings section of the event. Moreover, we want them to engage meaningfully with delegates, and we feel this format does it better than anything else on the market.”

“Our destination experiences or Pathways offer true time and opportunity outside meetings for buyers to discover the destination and for additional connections. Delegates will get to choose between a range of curated ‘Pathways’ showcasing the destination’s highlights, providing suppliers with invaluable facetime. From architecture and nature to history and cuisine – there’s a Pathway for everyone.”

m&i Fest will return to Mövenpick Hotel Mansour Eddahbi & Palais des Congrès Marrakech for 4 days of high-quality networking through 1-2-1 meetings, destination experiences including a day of ‘Pathways’ and evening entertainment at three stunning MICE properties where attendees will celebrate the industry in true Fest style.

• 40 guaranteed 15-minute meetings – m&i Fest provides more meeting time compared to traditional m&i events (13 minutes) to improve the business value for all attendees.
• Incredible MICE venues – Guests will get a 360 experience of the primary meeting and accommodation venue, Mövenpick Hotel Mansour Eddahbi. Not only this but delegates will be treated to spectacular evening experiences at a range of leading Moroccan properties.
• Exciting, themed Pathways – Delegates will get to explore Marrakech through immersive afternoon activities, ‘Pathways’, providing suppliers with more buyer facetime and buyers with the opportunity to experience Marrakech’s unbeatable MICE offering. From architecture and nature to history and cuisine – there’s a Pathway for everyone.

Why Marakech?

With its year-round sunny climate, excellent infrastructure, luxury accommodation, and incentive options, Morocco has long been established as a global MICE destination – the perfect home for m&i Fest. In 2024, m&i barely scratched the surface of what Marrakech has to offer the MICE community. In 2025, attendees will experience new properties, activities, and nightlife experiences and see first-hand why it’s a MICE hotspot in more ways than one.