At this year’s TrendLab participants had the opportunity to learn about what it takes for an event to be successful – they have to SHINE: be sustainable, hybrid, individual, networkable and extraordinary, and how that success can be further enhanced through AI. The focus was, however, not only on increasing efficiency in project management but also on improving creativity, visuality, analysis and the overall event experience through the targeted use of AI applications.
The 23rd VOK DAMS TrendLab focused on how much AI can support the creative sector in particular. Not only does AI save time when researching and gathering information, but it can also provide helpful and inspiring assistance in brainstorming sessions and the creation of narratives or creative kick-offs, support the creation of texts, speeches and presentations and provide valuable impulses. Christopher Werth, Chief Creative Officer, gave many vivid examples of how AI can already be used in very diverse dimensions, helping us achieve new, exciting and inspiring results.
The focus of TrendLab 2024 was on experiencing and trying things out first-hand, not only thanks to the many different examples of AI programs whose possible applications were demonstrated on-site. Paul Gonzalez, Executive Creative Director of the AI / Design team at VOK DAMS APAC and Iberia, had also travelled all the way from Barcelona to present some of the latest AI developments from his creative team. The participants were able to follow the developments of various graphic and visual processes that have been implemented by the creative experts in Barcelona in recent months, using examples from the beginning to the end of the development process and see directly how AI can support the elaboration of details or expression possibilities. And see the new visualization possibilities for themselves.
However, TrendLab not only thrives on inspiration and vision but also on on-site interaction. So it was also possible to experience directly how much of a game changer AI can be and what new possibilities it offers.
At Experience Stations, participants were able to gain their first experience with AI translation on and try out AI multi-language video messages to see what their voice, tone of voice and specific way of speaking sounds like in French, Hindi or Chinese. They could ask an AI hotline the strangest questions and generate, distort and change images with the AI Image Generator. A Dino and Racecar demo as well as an XR demo rounded off the experience.
