With a strong exhibitor lineup including Business Events Perth, Sapporo Convention Bureau, and Dubai World Trade Centre, the event will showcase innovative solutions and unique venues tailored to the evolving needs of event organizers and corporate planners. Attendees will have the chance to engage with key MICE destinations, associations, and service providers, gaining critical insights into industry trends and future outlooks.
“As the industry rebounds with heightened demand, the show will offer an extensive programme featuring key MICE exhibitors, insightful conference sessions, and invaluable networking opportunities. Attendees will engage with top MICE destinations, associations, and service providers, gaining access to industry trends and future outlooks critical for thriving in this dynamic sector,” says Joyce Wang, Executive Director of Messe Berlin Asia Pacific.
The event will feature a robust conference program addressing hot topics such as the impact of AI on corporate travel, the future of experiential event design, and sustainability in MICE. Prominent sessions include “Experiential Experiences at Events and Beyond,” “The Evolution of Incentive Travel Through Storytelling,” and “How Digital Transformation is Redefining Corporate Travel Booking.” The MICE Leaders’ Panel will bring together industry heavyweights like Mahir Abdulkarim Julfar from the Dubai World Trade Centre and Iain Bitran from the International Society for Professional Innovation Management to discuss strategies for thriving in an ever-evolving landscape.
Networking opportunities will be enhanced through business matching and pre-scheduled appointments, ensuring targeted connections between exhibitors and international buyers. Structured B2B appointments, evening receptions, and other curated sessions will foster collaboration and allow sponsors to expand their professional networks.
“This will be our third consecutive year exhibiting at MICE Show Asia. As we seek to promote our city as a distinctive MICE destination to buyers from Southeast Asia and around the world, MICE Show Asia provides an ideal platform to connect with motivated buyers and high-potential business leads,” says Aya Sugimoto, Manager, Incentive & Corporate Events, Sapporo Convention Bureau.
In addition to the comprehensive conference sessions, the event will host CVB Talks: Discovering the Excellence of MICE Destinations, where leaders from Convention and Visitors Bureaus (CVBs) in the Asia-Pacific region and beyond will discuss the latest trends and showcase success stories from their destinations. This session will highlight how digital transformation and AI are reshaping the MICE industry, featuring speakers like Ainura Turezhanova from the Almaty Tourism Bureau.
Strategic partnerships with global MICE associations such as the International Association of Exhibitions & Events (IAEE), Meeting Professionals International (MPI), and Society for Incentive Travel Excellence (SITE) will further enhance the event’s offerings. These collaborations will bring forward sessions on critical themes such as MICE and business travel outlook, sustainability in the MICE sector, and the future of incentive travel.
“We are thrilled to bring our Global MICE Certificate and workshop education to ITB Asia/MICE Show Asia 2024,” said Annette Gregg, on behalf of the Global MICE Collaborative, a joint initiative by IAEE, MPI, and SITE. “This show unites the region’s most influential professionals in a powerful educational marketplace, driving our industry forward.“
