The campaign is aimed at small to medium sized Australian and New Zealand business events. It offers a combination of great offers from the city’s venues and hotels, as well as access to bid funding for business events that align with Adelaide’s key industry sectors.
Damien Kitto, Business Events Adelaide’s CEO, explained that the campaign is a Team Adelaide effort. “Our winter campaign is the culmination of our members, the State Government and Business Events Adelaide joining forces to provide an exceptional opportunity.”
“We were really encouraged by the allocation of more bid funding during June’s State budget, but we know that winning business events is more than just subvention. We also need to be extremely competitive when it comes to room and venue hire rates, and that is what we have been able to do with this campaign. The combination of great value, and our strong economic narrative in key industry sectors, help to make Adelaide’s offer even more compelling.”
South Australia is building an enviable reputation as a destination of choice for professionals looking for inspiration. It offers expertise in health, medical, and life sciences research, space, AI, technology, advanced manufacturing, AgTech, defence, energy, renewables, and many more smart, sustainable, and creative industries.
Adelaide is characterised by mild but dry winter weather. Major events, such as the Adelaide Cabaret Festival, Tasting Australia, Illuminate Adelaide, and the British and Irish Lions match, ensure that the ‘festival city’ is always on, and an abundance of cellar doors from world-class regions nearby keep the red wine flowing.
A host of Business Events Adelaide members have taken the opportunity to promote their products and services through this campaign. “Some of the rates offered by high-quality venues are outstanding, and we are grateful to our members for their support,” Mr Kitto added.
