With a 20-year strong track record, this growth highlights continued momentum in the demand for scalable global distribution, direct booking technologies, and strategic marketing support for independent accommodation providers.
With growth coming from the UK, Sweden, Germany, South Africa and the USA, notable additions to the HotelREZ portfolio include Browns Central Hotel, Blackbrick Aparthotel, Wilde Aparthotels, Zetter Bloomsbury, Atlantis Alger and Dayton Vitality Hotel. These properties reflect the growing appeal of HotelREZ’s all-in-one solution to independent hoteliers looking to compete more effectively in today’s evolving travel landscape.
With a proven platform combining GDS connectivity, direct booking solutions, and seamless system integration, HotelREZ empowers hotels to access business and leisure travellers globally. Its product suite, including REZbooker (booking engine) with comprehensive PMS interfaces, alongside its corporate travel solutions, including Cvent Lanyon RFP tools, enables clients to boost bookings and operational efficiency.
The group also helps properties stand out through targeted marketing, including niche campaigns, consortia partnerships with pay-on-performance models, and exclusive corporate agreements. Through its consumer-facing brands like Elegant Hotel Collection and Best Loved Hotels, members benefit from increased visibility among luxury and discerning travellers across lifestyle and affinity-driven markets.
“This continued growth underlines the real-world value we deliver,” said Mark Lewis, Founder and CEO of HotelREZ. “We’re here to equip independent hoteliers with the distribution reach, technology, and marketing they need to succeed on a global stage, and target high-value audiences – and our results speak for themselves.”
Operating across more than 100 countries, HotelREZ supports over 2,500 properties, making it one of the largest independent hotel representation companies and the 16th largest hotel company worldwide.
