The model was developed to simplify the often complex tender and pitch process and make it more effective. It offers creative teams guidance by combining structure, focus, and a clear narrative.
From pitch pressure to process discipline
The Tender Canvas model consists of three components: Briefing, Management, and Narrative. The method helps agencies clarify the underlying question, follow a structured process, and craft a story that is both rationally and emotionally compelling.
Bart Kokke: “Rules aren’t an obstacle, but an opportunity. It’s all about strategic vision, process discipline, and narrative power. With Tender Canvas, creative teams gain control, energy, and persuasiveness. This allows pitch ideas to make a true impact.”
Successful application at creative agencies
The method has built a solid track record. Over the past five years, Tender Canvas has managed more than fifty tenders for creative agencies, with a success rate of over seventy per cent. This resulted in a combined contract value of over €75 million.
Bart Kokke previously shared his insights at Cannes Lions (for Marketing Report) and at INSPIRE (for IDEA). With his keynote address at Conventa Crossover, he takes the next step towards revolutionising the international creative industry.
Find out more about the Tender Canvas here: https://www.tendercanvas.com/.
