The strong growth underscores the significance of in-person events for driving positive business outcomes and highlights the ongoing demand from event professionals, marketers, and hoteliers for smaller, localised forums to support deeper conversations and more meaningful connections onsite.
Taking place on Tuesday, 23 September 2025 at the Estrel Berlin, Cvent Accelerate Berlin will feature a day-long programme of sessions led by industry pioneers and regional experts, engaging panel discussions, interactive technology demonstrations, and inspiring success stories. Featured speakers include Colja Dams, CEO of VOK DAMS, who will lead the session How digital doppelgangers are transforming live events, exploring the key trends shaping the industry and highlighting the critical role of artificial intelligence and community building in transforming how events are designed and experienced.
Matthias Schultze, Managing Director, GCB German Convention Bureau e.V., will co-present a session with Dr. Stefan Rief, Institute Director, Fraunhofer IAO, titled Change and opportunities in the event sector: generational change and digitalisation, highlighting how demographic shifts, automation, and AI are shaping the future of work and the events industry.
“Every element of the conference is designed to deliver practical, reliable strategies that can be applied immediately. Our goal is for attendees to leave with a clear understanding of how data-driven approaches, the responsible and transparent use of AI, and the latest innovations can create measurable impact and secure future success in a fast-changing MICE landscape,” said Andreas Heckmann, Chief Customer Officer at Cvent.
The conference agenda includes more than 20 sessions and features over 15 external speakers, together with senior leaders from Cvent. Sessions will be delivered primarily in German, with live captioning in both English and German powered by Wordly to ensure broad accessibility.
Cvent Accelerate Berlin conference highlights:
- Opening and closing keynote | Delivered by Andreas Heckmann, Cvent Chief Customer Officer, this session provides a comprehensive industry outlook on the power of data, technology, and events to strengthen customer engagement and accelerate business outcomes.
- The future is now! Innovations & AI in the convenience hospitality industry 2025 | Explores how Cvent’s latest hotel and supplier software solutions will enable hospitality professionals to reach more planners, drive efficiency, and capitalise on the opportunities AI is creating for the hotel and MICE sectors.
- Event Technology: Innovations today and tomorrow | Examines how industry leaders measure event success through KPIs such as attendee satisfaction, post-event surveys, and attendance.
- Travel Performance: Identify trends, seize opportunities | Showcases data-driven insights and developments in the travel business, with practical advice from a panel of experts.
- Amex GBT Session: The art & science behind unforgettable events | Drawing on the scientific findings of neuroscientist Dr. Sahar Yousef, this session explores the intersection of neuroscience, psychology, and event design to create lasting and impactful experiences.
In addition to the main sessions, multiple curated Tech Tours will provide attendees with live, interactive demonstrations of how Cvent technology delivers better outcomes. These include Q&A – Ask the Expert, Business Travel and CventIQ™.
