The team behind Eventex Awards, the global benchmark for excellence in events and experiential marketing, has prepared the report. The team has reviewed and analysed the 322 entries that won platinum and gold awards at the Eventex Awards 2025, selected from a record pool of 1,239 participating entries. The result is a comprehensive study of creativity in the events industry, grouped into five main trends:
- Works of art
- Cre-AI-tivity
- Emotion in motion
- Creativity with heart
- Backstage creativity
“At Eventex Awards, we’ve been championing creativity since day one and remain committed to reinforcing it through our evaluation criteria and showcasing it in the most deserving winners,” comments Ovanes Ovanessian, co-founder of Eventex Awards. “The Eventex Creativity Report is one of the ways to do just that — giving a glimpse into that elusive spark and how it emerges in various dimensions across winning entries.”
The report’s findings have been backed with a curated selection of case studies from Eventex Awards 2025 platinum- and gold-winning entries. Each entry features relevant jury feedback and notable elements to illuminate the conceptual and practical sides of creativity.
