Co-located with ITB Asia and Travel Tech Asia, the three-day show is more than just a meeting point: it is the heartbeat of an industry that connects people, drives global commerce, and creates unforgettable experiences. From senior executives and associations to rising professionals and innovators, the event brings together the diverse voices shaping the next chapter of MICE.
On the show floor, a diverse line-up of exhibitors will present the latest destinations, venues and services powering the global MICE ecosystem. Attendees can connect with organisations such as Business Events Perth, EventSmart Conferences & Events, Sapporo Convention Bureau, Pocketalk, Courtyard by Marriott Bangkok Suvarnabhumi Airport, Le Meridien Phuket Beach Resort, Chatrium Hotel Riverside Bangkok, or ASIA DMC. With representation spanning destinations, hospitality, technology, and event management, the exhibition will serve as a marketplace of ideas and opportunities.
“With the global MICE sector serving as a key driver of tourism, knowledge exchange and economic growth, MICE Show Asia continues to set the agenda on where the industry is headed next,“ said Darren Seah, Executive Director of Messe Berlin Asia Pacific and organiser of ITB Asia, MICE Show Asia, and Travel Tech Asia.
Insights that Shape the MICE Industry
The 2025 conference programme will spotlight transformative ideas and strategies, covering topics such as gamification in MICE, the power of AI in event planning, business travel in the hybrid era, technology transformation in corporate travel, luxury MICE expectations, and the rising appeal of river cruises.
Kaori Pereyra-Lago, Head of Strategic Meetings Management, APAC & EMEA at American Express Global Business Travel, will unveil the latest Amex GBT Meetings & Events Forecast – the industry’s leading barometer of trends. This session will equip attendees with insights on what the next generation expects from meeting experiences, how to design more impactful events, and how technology can deliver efficiency and measurable impact.
A forward-looking discussion that brings together seasoned leaders including Gareth Martin, CEO of Business Events Perth, Damian Pisanelli, Vice President, Global Accounts at ConferenceDirect, Chris Burke, Group Managing Director, Creative Technology Asia at Creative Technology and Anna Patterson, Founder and Chief Amazement Officer at Sight Agency. This panel will explore how technology, sustainability and creativity will redefine how events are imagined and delivered over the next decade.
The Rise of Micro-Events and Decentralised Formats
As organisations look for agility and closer connections, smaller-scale, decentralised gatherings are reshaping event strategies. In this session, Qinxin Khoo, Head of Asia Pacific at Live Group, will explore how micro-events, satellite hubs and regional activations can foster intimacy, localisation and real-time engagement, supported by the smart use of data and content.
Redefining Corporate Travel: Asia’s Next Chapter in a Changing Global Landscape
Corporate travel is at a crossroads, balancing cost, sustainability and traveller experience. This panel will feature Pom Corpuz, VP Corporate Travel Consulting, APAC at Chase Travel Corporate Solutions, Jérôme Grant Caplan, President, Procurigence, and Jo-Ann Chung, CEO of Summit, who will share how regional and global players are adapting to new realities in business travel, from digital transformation to evolving policies.
“It is rare to get so many MICE professionals together in the same room across the three days, as we are usually busy organising events for our stakeholders – so this will be a real treat at MICE Show Asia 2025,” said Banu Kannu, Founder – Designer & Facilitator at Uncommon Conferences.
Debuting in 2025, the invite-only Pinnacle Partners Workshop introduces an exclusive new experience for select Hosted Buyers and Trade Buyers. Taking place on 16 October 2025 (9 AM – 1 PM), the programme begins with a local breakfast and networking to warm up to one another, all against the backdrop of Singapore’s iconic Marina Bay. This intimate workshop, curated and led by Uncommon Conferences, will immerse attendees in an experiential session designed to tackle the biggest challenges and opportunities facing today’s B2B event planners.
Returning for its second edition in 2025, the MICE Fundamentals Certificate Programme, presented by the experts at IAEE, MPI, and SITE through the Global MICE Collaborative, is designed to empower emerging professionals and industry newcomers. Taking place on 16 October 2025 (2 PM – 5 PM), this immersive workshop will guide participants through the essentials of conferences, exhibitions and incentive events. Course highlights include learning directly from seasoned industry experts, applying skills through real-world projects, connecting with peers and professionals, and accessing ready-to-use tools and resources.
