Home NEWS Freemans appoints Dan O’Gorman as the new Commercial Partnerships Director

Freemans appoints Dan O’Gorman as the new Commercial Partnerships Director

Oct 27, 2025

Freemans Event Partners announces the appointment of Dan O’Gorman as its new Commercial Partnerships Director, bringing a wealth of experience and strategic insight to the role.

Dan O’Gorman will lead the global growth strategy for Freemans’ new Partnerships division, focusing on evolving its experiential, sponsorship, and activation value proposition across the business’s current portfolio of events, new venue partners, and live music festivals.

“In an AI-driven market where brands are battling to win faster, innovate better and grow more sustainably in the attention economy, investing strategically in authentic and engaging consumer-brand experiences has never been so important. Showing up where it matters is integral to converting consumers into brand fans, and the unique opportunities that live experiences offer in creating this journey are a fantastic way for brands to reframe their shop window.

I’m hugely excited to join Freemans at this pivotal moment as the business elevates its live experiential offering with enhanced digital and social capabilities to curate a hyper-personalised 360 brand-fan experience at scale, driving value for our partners.”

— Dan O’Gorman, Commercial Partnership Director

Dan joins Freemans from growth agency ‘Monumental Marketing’, where he served as Chief Commercial Officer. With more than a decade of expertise spanning omni-channel strategic partnerships, social commerce, brand sponsorship, digital media, and growth marketing, Dan has delivered impactful commercial strategies across global markets.

Prior to Monumental, Dan O’Gorman was the EMEA Brand Partnerships Director at U.S tech giant, Bazaarvoice, a global leader in user-generated content, retail technology and digital marketing. There, he led partnership growth for some of the company’s fastest-growing clients, including COTY, Charlotte Tilbury, Intersnack, Spinmaster, and Liberty.

Dan’s impressive career also includes a number of leadership roles as Commercial Director, where he has driven transformational business outcomes and marketing activations for world-renowned brands such as Coca-Cola, GSK, Tesco, Deliveroo, Meta, BT, United Airlines, Lego, NBC Universal, Shell, DreamWorks, and Nike.

“As we continue to innovate across the live events sector, Dan’s leadership will be instrumental in unlocking new opportunities and delivering exceptional value to our partners.”

— Natasha Thiebaut, Chief Commercial Officer

For further information, visit freemanseventpartners.co.uk.