On 26–27 November 2025, Riyadh will host the International MICE Summit 2025 (IMS25), the sector’s most influential platform for advancing collaboration, unlocking investment, and setting the global agenda for the Meetings, Incentives, Conferences & Exhibitions industry.
Hosted by the Saudi Conventions & Exhibitions General Authority (SCEGA), IMS25 builds on its landmark first edition in 2024, which brought together 1,700+ delegates, 140 speakers, and representatives from 25 countries. This year, the Summit expands again — convening 2,000+ senior decision-makers from government, Fortune 500 companies, global associations, technology innovators, and destination leaders.
Public–Private Collaboration: Fueling MICE Growth
With Vision 2030 powering Saudi Arabia’s transformation, the Kingdom is redefining what it means to host — from world-class infrastructure and giga-projects to record-breaking tourism growth. The MICE sector alone has expanded by 44% in five years, unlocking new opportunities across innovation, sustainability, and talent.
