tomorrow_mobility
Photo: Tomorrow.Mobility 2025

The fifth Tomorrow.Mobility World Congress (TMWC), the global event driving a new sustainable and intelligent urban mobility, returns to Barcelona on November 4–6, 2025, for its most ambitious edition yet. Held at Fira de Barcelona’s Gran Via venue and co-organised by Fira Barcelona and EIT Urban Mobility—an initiative of the European Institute of Innovation and Technology, a body of the European Union—this year’s congress will gather over 200 exhibitors and 240 speakers under the theme “Move Better” to accelerate the shift toward connected, inclusive and low-emission mobility.

Across more than 50 conference sessions, TMWC 2025 will explore critical themes including Staying competitive in the race to net-zero; The future of mobility: exploring the next decade of innovations; Innovations to increase the resilience and quality of mobility systems; Solutions for sustainable commuting; and Autonomous mobility in public transport.

“Tomorrow.Mobility 2025 arrives at a defining moment for cities worldwide. As the demands on urban transport grow more complex, we are bringing together global cities, industry leaders, and changemakers to chart the course for the next decade of sustainable mobility. Alongside breakthrough technologies, we will also spotlight critical issues such as health, social inclusion, and urban well-being—reminding us that truly resilient mobility systems must serve not only efficiency, but people. This congress is about moving better, and moving with purpose,” said Marc Rozendal, CEO of EIT Urban Mobility.

“Urban mobility is undergoing a fundamental transformation, but the path ahead is complex. From decarbonisation to digitalisation, cities face urgent challenges that require bold thinking and collaborative action. Tomorrow.Mobility World Congress 2025 is not just a showcase of innovation—it’s a platform for forging real solutions. The companies, policymakers, and experts joining us in Barcelona will play a decisive role in reshaping mobility systems to be more sustainable, inclusive, and resilient,” said Delphine Romeu, Director of Tomorrow.Mobility World Congress.

Tomorrow.Mobility_World_Congress
Photo: Fira de Barcelona

World-class speakers and keynotes

Urban mobility and policy expert David Zipper, Senior Fellow at the MIT Mobility Initiative, and Jari Kauppila, Head of the Secretary-General’s Office at the International Transport Forum (ITF), will headline the keynote lineup.

David Zipper explores the intersection of transportation policy, technology, and society. He has worked in city government, venture capital, and as an advisor in the smart cities and mobility sectors. His writings have appeared in Bloomberg CityLab, The Atlantic, Vox, and Slate, among other media.

Jari Kauppila will also be among the highlights of the congress. Kauppila oversees the ITF’s strategic agenda and overall leadership. Prior to that, Kauppila led research and modelling work at ITF and coordinated international projects on topics such as decarbonization, logistics, road safety and infrastructure investment. Before joining ITF he worked at Finland’s Ministry of Transport and Communications.

Additional confirmed voices include Pierfrancesco Maran, Member of the European Parliament; Arianna Censi, Deputy Mayor for Mobility of Milan (Italy); and Claire Depré, Head of the Road Safety Unit at the Directorate-General for Mobility and Transport of the European Commission.

Key insights to reshape mobility

EIT Urban Mobility will present two new studies: a European-wide analysis quantifying the return on investment of bike-sharing schemes today and by 2030, and “Integrating behavioural insights into sustainable mobility planning,” which examines how commuting habits are shaped by status quo bias, loss aversion and friction costs.

The first study quantifies the return on investment of bike-sharing schemes across Europe today and by 2030. The analysis reveals that well-designed systems deliver significant benefits in emissions reduction, public health improvements, congestion alleviation and urban quality of life, outweighing their operating costs. Key findings reveal that one new job is created for every 75 shared bicycles deployed, and that European bike sharing schemes have saved 760,000 commuting hours, equivalent to €30 million in productivity gains.

Tomorrow.Mobility_World_Congress (1)
Photo: Fira de Barcelona

The second study, “Integrating behavioural insights into sustainable mobility planning”, investigates how people’s commuting habits are shaped by factors such as status quo bias, loss aversion, or friction costs. Based on the latest research insights and examples from deploying corporate mobility, the report highlights models and tactics that can incentivise more sustainable behaviour in commuting, such as nudges and experimentation. These are instrumental in overcoming psychological barriers and encouraging sustainable mobility.

Exhibition and Innovation zones

Alongside the congress, TMWC 2025 will feature an exhibition area and an Innovation Playground showcasing cutting-edge solutions across the mobility ecosystem. Among the more than 200 confirmed exhibitors are Barcelona Serveis Municipals, Deloitte, Generalitat de Catalunya – Departament de Territori, Moventis, Google, Network Optix, PTV Group, Sener and TomTom.

The Startup Zone will host disruptive mobility technologies and companies such as Standab (Sweden), SWITCH (Italy), and Nowos (the Netherlands), showcasing solutions ranging from smart micromobility parking and AI-powered urban fleet optimisation to battery repair for reduced waste and a circular economy. Their innovations exemplify how technology and user-centric design can enable greener, more efficient mobility ecosystems.

A global event shaping urban futures

As in previous editions, TMWC will be held alongside Smart City Expo World Congress, the leading international summit on smart cities and urban solutions. Together with Tomorrow.Building and Tomorrow.Blue Economy, these events will bring together more than 1,100 exhibitors and over 25,000 attendees, transforming Fira de Barcelona into the world’s largest hub for urban innovation.


Find out more about the event here

Join our newsletter!

Subscribe to our newsletter and stay up-to-date with the latest updates from Kongres Magazine.